• About
• Exhibitions
• Context
• Impressions

• Public Art Installation
  • Needle
  • Dream I
  • Pink Dream
  • Spike I
  • Spike II
  • Escape
  • Escape II
  • Escape III
  • Twist
  • the Wave
  • the Wave II
  • Between b&w I
  • Prisma III
  • Uncover-Cover
  • Nature Unplugged
  • Tide
  • Float I
  • Float II
  • Float III
  • Wave
  • Yantra
  • Concrete Series
  • Burned
  • Paperboat
  • Outside
  • transition
  • collocation
  • Hexhex
  • brushwood
  • Useful

• Epic Collection
  • Cork Stool
  • Cork Rock

• Core Series
  • Core

• Valmiki Collection
  • Float concrete
  • Float marble
  • Twin II marble

• Marker Gallery
  • Marker Square
  • Marker United
  • Marker Neon
  • Marker White
  • Between
  • Red I
  • Between White
  • Marker Black
  • Marker Black II
  • Between b&w II
  • Color
  • Between Pink I
  • Pragmatic Algorithm

• Snow & Ice
  • Making of
  • The Snow Show
  • Zero-Gravity Float
  • Zero-Gravity Float I
  • Zero-Gravity Float II
  • Zero-Gravity Float III
  • ICEHOTEL #30
  • ICEHOTEL 365
  • Meltdown I
  • Meltdown II
  • Stereo
  • Ojo
  • Frame I
  • Torre
  • Apacheta
  • Rondo
  • Trikon I
  • Trikon II
  • Trikon III
  • Pantra I
  • Pantra II
  • Spike
  • Prisma I
  • Prisma II
  • Prisma III
  • Prisma VI
  • Twist I
  • Twist II
  • Twist III
  • Twist V
  • Twist IV
  • Twist VI
  • Twist IV.1
  • Twin I
  • Twin II
  • Fold
  • Folded I
  • Folded II
  • Folded III
  • Folded IV
  • Folded V
  • Folded VI
  • Volante
  • Knot
  • Cuadro
  • Curvo
  • Cross
  • Volo
  • Zigzag I
  • Zigzag II

• Design & Strategy
  • Maclaren
  • WMF
  • Terra TV
  • UCLA
  • Superfood
  • No.96
  • Architecture

• Photography
  • Lima a mil
  • Made in
  • Eden Series
  • Alpen Series
  • Messages from the Amazon
  • Panamericana
  • Chilungo
  • Wanderlust Series
  • Endemic species
  • Into the Wild

• Impressum

CLIENT
Maclaren

EXPERTISE
Industrial Design & Corporate Product Design & Design Strategy

INDUSTRY
Consumer Products industry

YEAR
2005 - 2008

Background
Maclaren invent the first-ever, umbrella-fold baby buggy with it’s founders knowledge and skills of an aeronautical engineer. It became the Original British Buggy, and parents all over the globe use them to travel daily with their Children that make safety a big issue. Maclaren saw an opportunity for their New Product development to put hands on Corporate Product Design of specific Iconic details of their Buggy.

Vision
We did research and realized that many Toddlers are able to open any common Stroller or Buggy Buckle by themselves. This made us think.

Design Solution
So we found that that buckles for Parachutes are most likely a good solution cause they can be opened only by pressing the front and the back.

www.worldofmaclaren.com